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She Busy
Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue.
She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO.
Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses.
Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.
Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.
From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.
Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.
Key Topics Covered:
- Building and scaling a brick-and-mortar business
- Navigating the challenges of female entrepreneurship
- Leadership and CEO mindset development
- Expert advice from women in business
- Strategies for work-life balance and avoiding burnout
Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.
Episodes
61 episodes
Ep 61: Made for This Moment: Leadership, Legacy, and Full-Life Ambition with Gillea Allison
This week’s She Busy episode was a moment. We recorded live at the Plano Chamber of Commerce Women’s Division Summit 2025, and the energy in that room was electric with ambitious women leaning in as Gillea Allison, Presid...
Ep 60: Finding Purpose in Pain: How Kerri Steele Built a Nonprofit for Kids in Grief
In this episode, Assia sits down with Kerri Steele, founder of Little Hearts of Hope and the beloved “King Cake Lady of Frisco.”Kerri ’s entrepreneurial journey began after the devastating loss of her husband to cancer while raising thre...
Ep 59: Identity, Grief & Motherhood: Navigating Business Growth Through Life Transitions
Have you ever felt like your identity as a mom and your identity as a business owner were colliding—and you weren’t sure who you’d be on the other side?In this episode, Assia shares her journey of navigating identity, grief, and motherho...
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Ep 58: Website Mistakes That Cost You Clients (and How to Fix Them) with Stacy Aguilar
What if your brand and website could do the heavy lifting for you—clarifying your message, boosting conversions, and helping you show up with confidence?In this episode of She Busy, host Assia Mahmood sits down with Stacy Aguila...
Ep 57: From Trapped CEO to True Leader: The Real Reason You’re Still Stuck in the Day-to-Day
What if the reason you still feel stuck in your business isn't because your team can't handle it—but because you’ve never actually said no?In this episode, Assia gets real about the illusion of freedom so many women founders fal...
Ep 56: The Best AI Tools to Automate Your Marketing & Free Up Your Time with The Laurens
What if AI could feel less overwhelming and more empowering in your business—and actually sound like you? In this episode, Assia sits down with dynamic duo Lauren Shaw and Lauren Capwell, the founders of The Laurens.ai, to explore h...
Ep 55: From Hustle to High Performance: How to Build a Purpose-Driven Life That Actually Feels Good with Molly Asplin
Are you stuck in autopilot, doing all the "right things" but still feeling unfulfilled? In today’s episode, I’m joined by the incredible Molly Asplin—a high-performance coach, mom of three, and former corporate girl turned entrepren...
Ep 54: Comparison Almost Killed My Brand and Here's What I Did about It
Are you trying to build a warm, personal brand—while sending cold, corporate emails?In this episode, Assia shares about a time she lost her voice in her own business. What started as a vision for a community-first, family-centered childc...
Ep 53: Reframing the Mental Load: Why It’s Your Superpower, Not a Burden
Do you ever feel like you're carrying the weight of everything—your business, your home, your kids—and wondering why no one else seems to notice?In this episode of She Busy podcast, Assia Mahmood dives into the conversation every woman h...
Ep 52: Lessons From a Client Loss
In this episode of the She Busy podcast, Assia Mahmood discusses recent challenges she faced in her business during a brief hiatus from the podcast. She shares her experiences with vulnerability, imposter syndrome, and the lessons learned from ...
Ep 51: Stop Overworking, Start Rewiring: Mindset Mastery for Ambitious Women with Mindi Huebner
Ever feel like you’re doing all the things but still spinning your wheels? This episode is your permission slip to pause the hustle and rewire your brain for actual success. Aasia sits down with mindset coach and clinical hypnotherapist Mindi H...
Ep 50: How to Build a Business That Works for You (Without Losing Your Sanity!) with Alexia Hoffman
What if I told you that you don’t need to work 60-hour weeks to grow a thriving business? In this episode of She Busy, I sit down with powerhouse entrepreneur and mom of (almost) four, Alexia Hoffman, to talk about building a business that supp...
Ep 49: "I Reserve the Right to Change My Mind" - And That’s Leadership
Ever felt guilty for changing your mind after making a bold decision? Let’s drop that shame right now. In this episode, Aasia shares one powerful phrase she learned from her dad that has shaped her leadership style: “I reserve the right to chan...
Ep 48: The Humbling Business Lesson I Learned in Japan
Ever wondered why a simple policy change can send your customers into a spiral of confusion or frustration? In this episode, I share a story from my anniversary trip to Japan that completely reframed how I think about client communication and f...
Ep 47: Don't just manage time - CREATE it
In this episode, Assia breaks down the radical shift from simply managing your time to creating more of it. This isn’t about fancy planners or color-coded calendars — this is about eliminating the noise, delegating like a boss, and set...
Ep 46: The Time Management Hack Every Busy Woman Needs (No, It’s Not a To-Do List!)
If you've ever felt like you're drowning in a never-ending to-do list, this episode is for you! Time management strategist Laura Davis joins me to share game-changing strategies that actually work for women—because let’s be real, most time mana...
Ep 45: From Golden Handcuffs to True Freedom: How Kimberly Crowe Built a Business Around Joy
Ever felt stuck in a career that no longer lights you up? In this episode, Kimberly Crowe shares her incredible journey from corporate executive to multi-business entrepreneur, breaking free from the "golden handcuffs" to build a business aroun...
Ep 44: Pretty Spaces, Poor Experience: What Too Many Business Owners Are Getting Wrong
Aesthetic will get people in the door — but will it keep them there?In this episode, I share a real-life experience that left me feeling more “meh” than “motivated,” and I break down the growing trend of businesses relying too much on
Ep 43: Confidence is a Skill: The 3-Step Framework Every Woman Needs with Michelle Dahl
Confidence isn’t something you’re just born with—it’s a skill you can develop! In this episode of She Busy, I sit down with leadership coach and business strategist Michelle Dahl to break down her game-changing three-step framework for confiden...
Ep 42: From Broke & Bold to Building Empires: Sydney Ryker’s Wild Entrepreneurial Ride
What happens when you buy a one-way ticket across the country with only $50 to your name and zero plans? Well, if you're Sydney Ryker, you turn that reckless leap of faith into a multimillion-dollar career. In this episode, Sydney shares how sh...
Ep 41: How to Reprogram Your Mind for Abundance and Success
Money. Abundance. Generosity. Let’s talk about it. Because here’s the thing—if we want people to invest in us, in our businesses, in our expertise, we have to be willing to do the same. In this episode, we’re diving deep...
Ep 40: From Imposter Syndrome to Executive Power Moves: Judy Hoberman’s Secrets to Thriving in Leadership
Are you ready to ditch imposter syndrome and step into your power as a leader? In this episode of She Busy, I sit down with the incredible Judy Hoberman, a leadership and sales expert with over 30 years of experience, to talk about confidence, ...
Ep 39: From Pilates to Podcasting: Building a Business That Works for You with Kimberly Spencer
What if your podcast guest appearances could actually grow your business (instead of just your ego)? Kimberly Spencer, the powerhouse behind CrownYourself.com and Communication Queens, is here to spill all the secrets on how guest podcasting ca...
Ep 38: Pivots and Passion: How Madelyn Furlong Transforms Small Businesses Online
Are you making marketing harder than it needs to be? In this episode of She Busy, I sit down with marketing strategist and website designer Madelyn Victoria to break down exactly how small business owners can simplify their online presence, att...
Ep 37: Playtime with Purpose: Juliana VanLaanen’s Sustainable Business Journey
From painting backyard playsets to landing deals with Target and FAO Schwarz, Juliana VanLaanen co-founded 2 Mama Bees with a mission to make playtime both beautiful and sustainable. In this episode of She Busy, we dive into:🔥 The momen...
