.jpg)
She Busy
Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue.
She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO.
Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses.
Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.
Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.
From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.
Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.
Key Topics Covered:
- Building and scaling a brick-and-mortar business
- Navigating the challenges of female entrepreneurship
- Leadership and CEO mindset development
- Expert advice from women in business
- Strategies for work-life balance and avoiding burnout
Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.
She Busy
Ep 57: From Trapped CEO to True Leader: The Real Reason You’re Still Stuck in the Day-to-Day
What if the reason you still feel stuck in your business isn't because your team can't handle it—but because you’ve never actually said no?
In this episode, Assia gets real about the illusion of freedom so many women founders fall into. She shares how her business had grown, her team was in place, and yet—she kept getting pulled back into the same role she had worked so hard to escape. Why? Because she never gave herself permission to stop.
If you’ve built the business, hired the people, and still feel like the default safety net for everything…this episode is your permission slip to step into your rightful role as the visionary leader.
Tune in to hear:
- The silent guilt that keeps women leaders stuck in roles they’ve outgrown
- Why “freedom” in business often feels like a moving target
- The surprising reason your team might still expect you to jump in
- The identity shift that happens when you say "no" without an excuse
- How to reclaim your time, your leadership, and your next-level vision
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
Watch She Busy podcast episodes on YouTube!
Follow Me on Instagram!