She Busy
Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue.
She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO.
Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses.
Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.
Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.
From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.
Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.
Key Topics Covered:
- Building and scaling a brick-and-mortar business
- Navigating the challenges of female entrepreneurship
- Leadership and CEO mindset development
- Expert advice from women in business
- Strategies for work-life balance and avoiding burnout
Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.
She Busy
Ep 60: Finding Purpose in Pain: How Kerri Steele Built a Nonprofit for Kids in Grief
In this episode, Assia sits down with Kerri Steele, founder of Little Hearts of Hope and the beloved “King Cake Lady of Frisco.”
Kerri ’s entrepreneurial journey began after the devastating loss of her husband to cancer while raising three young children. Out of her own grief came a vision: to create accessible support for kids facing the emotional weight of a parent’s illness. Today, her nonprofit, Little Hearts of Hope, serves families in 38 states, offering children monthly creative expression activities that build resilience, emotional regulation, and hope.
Kerri opens up about:
- Starting a nonprofit from scratch without business or therapy experience
- Balancing motherhood and entrepreneurship while honoring her mission
- The unique funding challenges nonprofits face—and why staying true to her faith-based vision mattered more than compromise
- How setting boundaries around heavy emotional work helped her avoid burnout
- The role her children played in building the nonprofit and the values they gained along the way
- Expanding Little Hearts of Hope through summer art camps that teach creativity as a coping tool
- Her second business passion: running a thriving cottage bakery, specializing in authentic New Orleans king cakes loved by the Frisco community
Connect with Kerri:
- Website: www.littleheartsofhope.org
- Instagram: http://www.instagram.com/littleheartsofhope/
- LinkedIn: http://www.linkedin.com/company/little-hearts-of-hope
Ways to Get involved:
- Prayer Team - https://littleheartsofhope.org/prayer-partner/
- Sponsor a Child - https://littleheartsofhope.org/donate/
- Donate - https://littleheartsofhope.org/donate/
- Event Sponsorships - contact kerri@littleheartsofhope.org for info on next event
- Supply Drives - https://littleheartsofhope.org/how-to-help/
- Packing Parties - https://littleheartsofhope.org/how-to-help/
- Speaking engagements - https://littleheartsofhope.org/how-to-help/
- Serving on a committee or the board - https://littleheartsofhope.org/meet-the-board
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
Visit My Website!
Watch She Busy podcast episodes on YouTube!
Follow Me on Instagram!