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She Busy
Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue.
She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO.
Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses.
Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.
Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.
From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.
Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.
Key Topics Covered:
- Building and scaling a brick-and-mortar business
- Navigating the challenges of female entrepreneurship
- Leadership and CEO mindset development
- Expert advice from women in business
- Strategies for work-life balance and avoiding burnout
Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.
She Busy
Ep 59: Identity, Grief & Motherhood: Navigating Business Growth Through Life Transitions
Have you ever felt like your identity as a mom and your identity as a business owner were colliding—and you weren’t sure who you’d be on the other side?
In this episode, Assia shares her journey of navigating identity, grief, and motherhood while running her business, Windhaven Academy. From buying a childcare center while pregnant to raising her children within its walls, Assia reflects on what it means when life and business evolve at the same time—and how to honor the grief that comes with closing one chapter while stepping into another.
She opens up about the emotional impact of her son graduating from her school, the identity crisis that followed, and how she allowed herself the space to slow down, process, and reconnect with her purpose. If you’ve ever struggled with balancing motherhood and entrepreneurship, or wondered how to let your business grow without losing yourself in it, this episode will speak to you.
Tune in to hear:
- What it’s really like to build a business while raising babies at the same time
- Why sending her children to school outside of Windhaven sparked an unexpected identity shift
- How grief and evolution show up in business transitions (and why both are valid)
- The importance of creating a business that can run without you in every season
- Practical wisdom for moms who want to grow as women and CEOs without burning out
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
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