.jpg)
She Busy
Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue.
She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO.
Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses.
Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.
Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.
From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.
Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.
Key Topics Covered:
- Building and scaling a brick-and-mortar business
- Navigating the challenges of female entrepreneurship
- Leadership and CEO mindset development
- Expert advice from women in business
- Strategies for work-life balance and avoiding burnout
Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.
Episodes
48 episodes
Ep 48: The Humbling Business Lesson I Learned in Japan
Ever wondered why a simple policy change can send your customers into a spiral of confusion or frustration? In this episode, I share a story from my anniversary trip to Japan that completely reframed how I think about client communication and f...
•
19:50
.jpg)
Ep 47: Don't just manage time - CREATE it
In this episode, Assia breaks down the radical shift from simply managing your time to creating more of it. This isn’t about fancy planners or color-coded calendars — this is about eliminating the noise, delegating like a boss, and set...
•
16:17
Ep 46: The Time Management Hack Every Busy Woman Needs (No, It’s Not a To-Do List!)
If you've ever felt like you're drowning in a never-ending to-do list, this episode is for you! Time management strategist Laura Davis joins me to share game-changing strategies that actually work for women—because let’s be real, most time mana...
•
33:48
Ep 45: From Golden Handcuffs to True Freedom: How Kimberly Crowe Built a Business Around Joy
Ever felt stuck in a career that no longer lights you up? In this episode, Kimberly Crowe shares her incredible journey from corporate executive to multi-business entrepreneur, breaking free from the "golden handcuffs" to build a business aroun...
•
41:00
Ep 44: Pretty Spaces, Poor Experience: What Too Many Business Owners Are Getting Wrong
Aesthetic will get people in the door — but will it keep them there?In this episode, I share a real-life experience that left me feeling more “meh” than “motivated,” and I break down the growing trend of businesses relying too much on
•
22:57
Ep 43: Confidence is a Skill: The 3-Step Framework Every Woman Needs with Michelle Dahl
Confidence isn’t something you’re just born with—it’s a skill you can develop! In this episode of She Busy, I sit down with leadership coach and business strategist Michelle Dahl to break down her game-changing three-step framework for confiden...
•
48:15
Ep 42: From Broke & Bold to Building Empires: Sydney Ryker’s Wild Entrepreneurial Ride
What happens when you buy a one-way ticket across the country with only $50 to your name and zero plans? Well, if you're Sydney Ryker, you turn that reckless leap of faith into a multimillion-dollar career. In this episode, Sydney shares how sh...
•
35:29
Ep 41: How to Reprogram Your Mind for Abundance and Success
Money. Abundance. Generosity. Let’s talk about it. Because here’s the thing—if we want people to invest in us, in our businesses, in our expertise, we have to be willing to do the same. In this episode, we’re diving deep...
•
22:33
Ep 40: From Imposter Syndrome to Executive Power Moves: Judy Hoberman’s Secrets to Thriving in Leadership
Are you ready to ditch imposter syndrome and step into your power as a leader? In this episode of She Busy, I sit down with the incredible Judy Hoberman, a leadership and sales expert with over 30 years of experience, to talk about confidence, ...
•
37:22
Ep 39: From Pilates to Podcasting: Building a Business That Works for You with Kimberly Spencer
What if your podcast guest appearances could actually grow your business (instead of just your ego)? Kimberly Spencer, the powerhouse behind CrownYourself.com and Communication Queens, is here to spill all the secrets on how guest podcasting ca...
•
46:13
Ep 38: Pivots and Passion: How Madelyn Furlong Transforms Small Businesses Online
Are you making marketing harder than it needs to be? In this episode of She Busy, I sit down with marketing strategist and website designer Madelyn Victoria to break down exactly how small business owners can simplify their online presence, att...
•
36:18
Ep 37: Playtime with Purpose: Juliana VanLaanen’s Sustainable Business Journey
From painting backyard playsets to landing deals with Target and FAO Schwarz, Juliana VanLaanen co-founded 2 Mama Bees with a mission to make playtime both beautiful and sustainable. In this episode of She Busy, we dive into:🔥 The momen...
•
36:34
Ep 36: Fire Fast & Lead Strong: How to Make Sure Your Leadership Team Learns from Your Mistakes
Let’s talk about something real—it’s not just about firing fast; it’s about making sure your leadership team learns from your mistakes so they don’t repeat them. Because what’s worse than making a tough leadership call? Watching someone on your...
•
21:46
Ep 35: From Aha to Shark Tank: Addie Gundry’s Self-Sanitizing Diaper Table Revolution
We’ve all had those genius “Shark Tank-worthy” ideas, but actually turning one into a business? That’s a whole other game. Today, I’m chatting with Addie Gundry, founder of Pluie, the world's first self-sanitizing diaper changing ...
•
59:14
Ep 34: Your Gut is Lying to You: How Fear is Actually a Green Light
We need to talk about your gut—and how it’s kinda playing you. That little voice telling you to "stay safe" and "avoid risks"? Yeah, it's not always your best advisor. In this episode, I’m breaking down why trusting your gut too soon might actu...
•
15:01
Ep 33: The Accountability Advantage: Amanda McKinney on Achieving Your Goals
Are you stuck in a cycle of endless to-do lists but never actually moving the needle? This episode will change the way you think about productivity and accountability for good.Amanda McKinney, an expert accountability coach, is here to r...
•
48:28
Ep 32: Profit and Power: Why Avoiding Your Business Numbers Is Hurting You (And How to Fix It!)
This episode of She Busy is a must-listen for any entrepreneur who has ever felt overwhelmed by the numbers side of running a business. Host Assia Mahmood demystifies financials and shares why understanding your numbers is not just good practic...
•
15:56
Ep 31: Easing Into the Chaos: Why a Slow Start to 2025 Might Be Exactly What You Need
The start of 2025 didn’t go as planned—unexpected setbacks, family emergencies, and even a literal ceiling collapse tested every ounce of patience and resilience I had. But instead of rushing into the new year with aggressive goals and unrelent...
•
19:41
Ep 30: Redefining Having It All for Mom Entrepreneurs
In this episode of She Busy, I’m sharing a pivotal moment from a women entrepreneurs’ conference where I heard a powerful yet limiting statement: “I know I can’t have it all.” It’s a sentiment many of us have internalized, but I’m here to chall...
•
13:18
Ep 29: Too Busy to Be a Content Creator with Ruthie Sterrett
In this episode of She Busy, we’re diving into the world of social media strategy with Ruthie Sterrett, founder of The Consistency Corner. If you’ve ever felt overwhelmed by the constant demands of social media or unsure ho...
•
31:31
Ep 28: The True Power of a Mastermind
Today, I’m diving into a topic that has shaped my own journey as an entrepreneur—masterminds. I’ll share how masterminds have transformed the way I approach my business and empowered me to think bigger, break through challenges, an...
•
17:04
Ep 27: You CAN Sit With Us: From Teacher to Building a 50K+ Women’s Community with Amanda Smith
Today on She Busy, I’m sitting down with Amanda Smith, the founder of Dallas Girl Gang, a powerful community for women in business and life with over 50,000 members. Amanda’s journey started in the classroom as a teacher and shifted dr...
•
40:40
Ep 26: Embrace the Hustle: A Realistic Approach to Scaling Your Brick-and-Mortar Business
Welcome back to She Busy! I’m Assia Mahmood, and in today’s episode, I’m sharing my "unpopular opinion" on hustle culture for brick-and-mortar businesses. As a female entrepreneur, I know the push to avoid burnout is real,...
•
14:22
Ep 25: Intentional Growth: Building a Business That Works for You, Not the Other Way Around with Taryn Rachelle
In this episode of She Busy, I sit down with Taryn Rachelle, a business mentor, event host, and the Community and Partnerships Leader at Dubsado. Taryn is on a mission to help female entrepreneurs build successful businesses without sacrificing...
•
44:35
.jpg)
Ep 24: The Guilt Trap: How to Step Back from Your Business Without Feeling Like You’re Failing
In this episode of She Busy, we’re talking about something many female entrepreneurs struggle with: the guilt that comes with stepping back from the day-to-day operations of your business. If you’ve ever felt like taking a step back me...
•
11:12