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She Busy
Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue.
She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO.
Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses.
Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.
Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.
From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.
Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.
Key Topics Covered:
- Building and scaling a brick-and-mortar business
- Navigating the challenges of female entrepreneurship
- Leadership and CEO mindset development
- Expert advice from women in business
- Strategies for work-life balance and avoiding burnout
Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.
She Busy
Ep 53: Reframing the Mental Load: Why It’s Your Superpower, Not a Burden
Do you ever feel like you're carrying the weight of everything—your business, your home, your kids—and wondering why no one else seems to notice?
In this episode of She Busy podcast, Assia Mahmood dives into the conversation every woman has felt but few are actually talking about: the mental load. The spinning mental to-do list. The invisible labor. The exhausting sense that you’re the only one holding it all together.
But what if the mental load isn’t your enemy—it’s your edge? This isn’t about offloading the list. It’s about reframing how we view the way women think, lead, and strategize—at home and in business.
Tune in to hear:
- Why the mental load isn’t a flaw—it’s a feature
- How to stop expecting your partner or team to think like you
- A powerful reframe on delegating that builds trust (and confidence)
- Why respecting your strengths as a woman is the key to leading well
- How to design your home and business systems around how your brain works
Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.
And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!
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